With Dasavathaaram pretty much set to release on June 6, publicity is everywhere. Above we have a ‘making’ video designed for the Hindi version, Dashavtar.

Vodafone (formerly Hutch) has got exclusive rights for delivering content over mobile phones.

As mentioned earlier, national Web-sites have stepped up on news related to the movie. The latest is an interview of Ravivarman, the cinematographer, on Rediff.com. Let’s look at the highlights:

I will summarise the two years of working on Dasavathaaram as going to study in the world’s best university.

Kamal Sir in ten characters! How was I going to match his talent? That was my worry. Then I started planning. I planned every minute detail about each character. I prepared a story board for the entire film.

…there were many foreigners working for the film. And when they started appreciating our work, I realised that what we are doing was as good as Hollywood.

For that one shot we spent Rs 1,50,000! And for that one song we spent Rs 20 lakhs. Throughout all this, the producer never once questioned me about the expenses.

The first day of shooting was inside a cave at the MGM amusement park in Chennai. Except for a small lamp, there was no other source of light inside the cave.

Kamal Sir would get up at 3.30 in the morning for make-up and by the time he was ready, it would be 7.30. We generally started shooting by 8.30am. By then I’d have the set ready with the correct lighting needed for that day’s make-up.

[With inputs from Ananth]