Dasavathaaram: box-office performance silences the opposition!
First, they created controversies. Then, they dragged the makers to court. When the movie released after crossing the numerous hurdles, they pounded it with bad reviews and spread rumours. Finally, here is the box-office performance to silence them all and delight Kamal’s fans.
The Economic Times has published a lengthy article featuring an interview with the producer, Aascar V Ravichandran. Here go the highlights:
The producer says that a state like Kerala grossed Rs 2 crore in the first week. “To date, the film has generated revenues worth Rs 100 crore and it has the potential to bring in as much as $100 million (over Rs 400 crore),” he claims.
To get deeper into the numbers, the film overall will have 1,300 prints which will include the Hindi version as well. Tamil Nadu alone had 275 prints with Kerala and Karnataka accounting for 85 and 80 prints respectively. The Telugu version of Dasavatharam had as many as 260 prints. “We will have 190 prints for the overseas markets and there will be another 400 for the Hindi audiences,” says Ravichandran.
…he is able to give the project his best when he distributes the film himself. “I have distributed the film on my own in India and across the world as well,” he says.
“We took two years to finish the project. Without Kamal Haasan, it would have taken ten years,” says Ravichandran quite candidly.
He is effusive about the actor and is clear when he says that it was his indefatigable attitude that saw the project through. “Never once did the actor ask for a break or say he was too tired,” recalls Ravichandran.
Ask Dasavatharam’s producer Venu Ravichandran if he was worried about how expensive this project could be and the answer is an emphatic NO. “Well, it came to Rs 60 crore eventually but I never ever had an estimate,” he says.
Reports have been coming in from other quarters too: CineSouth | The Indian Star | DailyIndia.com.
[With inputs from Ananth]
[Graphic courtesy. The Economic Times]
















