The latest issue (July 2008) of S, the magazine from the famous Sathyam Cinemas of Chennai, features an interview with Kamal done shortly after Dasavathaaram. Kamal speaks frankly about the business aspects of the movie in the cover story titled “Colossus of a Different Kind”. He also reveals that he’s trying to rope in Amitabh Bachchan for Marmayogi. Here are some portions for a quick taste.
What brought about Dasavathaaram?
It was a sort of a vague; not a very scientific analysis of the strengths and weaknesses of other projects and an assessment of the existing competition, that got things started. There was also a lot of thought about why some films do well and how even very good ones, simply go down the drain.
Just making Dasavathaaram alone would not have been sufficient; a release pattern like this combined with the product is what is making it work so well.
Never before has a Tamil film been released on this scale. We have very successfully countered the piracy market. Only the very lazy, like couch potatoes will watch it on DVD. Anyone who can go out for an idli, a paan or cigarettes can’t miss seeing the film in a theatre.
Especially women, who say it is like watching an old MGR film. I don’t know what I did right, but I hope I can do it again.
And the lesson we learn about films is that, no one person can claim responsibility for it. It is a democratic process and a great deal of teamwork. If at all anyone can take credit, it is the person who says it is good. But even he is not alone for just a few cannot make that difference. Film ultimately is the most democratic art form I have ever seen.
…people are commenting and there is a paper and explanations doing the rounds on the net–some have taken up arms against it and are for it.
To me the ascent of man in itself is a mind-boggling thing. And Darwin’s theory is something I believe to an extent. In fact, if somebody asks me what gothram I am, I always joke and say Darwin gothram. What I do try is to keep fit. For ultimately it is the survival of the fittest.
The cover of the magazine has a wonderful photograph of Kamal in black-and-white, while the article is decorated with stills from his famous movies.
Download your free copy and enjoy the whole interview!